Burrito Bond!; Steve Martin; Client Command; Jan 22 Closing

Hello ScaleUps,

Hope it's been a productive and purposeful week. Here are some insights to help you outlearn/outthink the competition.

This is How You Customer Fund a Business —
The Burrito Bond has raised almost over £2.6 million so far for co-founder Eric Partaker's UK-based Mexican restaurant chain Chilango. And it was this very entertaining and clever video that drove the campaign. Note's Partaker, "Layered into the video are several important points from Steve Martin (influence guru) to maximize influence… and it certainly seems to be working as the campaign is already a HUGE success!"

Influence Guru to Keynote ScaleUp Summit —
Steve Martin, author of the upcoming book Messengers: Who We Listen to and Who We Don't, will join Eric Partaker on stage at the May 21 – 22 Scaling Up Summit in Atlanta. Steve is Robert Cialdini's (father of influence) partner and Honorary Professor at Columbia University.

Client Command's Quarterly Theme (Gazelles case study) —
With a focus on getting processes right (part of the Scalable Infrastructure barrier to scaling), CEO Jonathan Lucenay and his team at Client Command (automotive marketing technology) have a quarterly theme called "Unite and Conquer" where the focus is operationalizing 21 processes in Salesforce – 21 being their Critical Number. Notes Jonathan:

Their reward is taking the entire company to an Atlanta United soccer match. Below is a photo of the scoreboard and from their launch event, complete with t-shirts. What is your focus for the next 90 days?

Ron Lovett's Ashwani Story —
I named YPOer Ron Lovett’s book Outrageous Empowerment the #1 biz book in 2018. He describes how he scaled to 1500 security guards with no middle management and ultimately sold for 24x earnings. This 3-minute video highlights one of his favorite stories from the book, describing how he challenged a new frontline employee to make a major purchase for the firm – and how it turned out.

5 Seats Left Scaling Up Master Class —
The final round of applications for the Scaling Up Master Business Course 2.0 is closing January 22. There are 5 seats left so apply now and start optimizing your company for continuous scale!

CEO-BOOTCAMP: spend 3.5 days with Verne, serial entrepreneur John Ratliff, and 6 other CEOs in a beautiful retreat setting, addressing the constraints holding back you, your business, and your industry. January 15 – 18; March 12 – 15; Jun 4 – 7, 2019.

EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at [email protected]

COACHING:

Have you ever wondered if working with a coach might accelerate your company's growth, exponentially? Do you have what it takes to move the dial from good to great? Contact us at [email protected] for more information or visit https://coaches.scalingup.com/.

TECHNOLOGY:

Create Accountability – Drive Execution with Align, cloud-based software designed to scale up your Rockefeller Habits implementation. www.aligntoday.com – on your computer, tablet or phone. Click here to watch an introductory video.

Better Book Club — What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.