WTF!?; Two Month Qtr; Bob Glazer; Nov 13 Webinar

"…insights for scaleups"

HEADLINES:

Nov 13 Scaling Up Webinar — next Tuesday noon ET please join the over 1500 leaders who have already signed up to hear my latest thinking from scaleups around the globe. Secure your spot >>

Founder 1-800-GOT-JUNK's New Book — dear friend and founder of this iconic brand, Brian Scudamore has scaled three additional home service brands – this guy knows how to scale businesses. And this week he released his first book titled WTF?! (Willing to Fail): How Failure Can Be Your Key to Success. Grab the Kindle version while it's just $4.95 – and share with anyone aspiring to be a successful entrepreneur.

$320 Million IPO Using Rock Habits — this Financial Review article highlights how Tim Power of Mathletics fame used the Rockefeller Habits to scale his firm to 350 employees and a successful IPO. The key for Tim was scaling back the number of goals each team in his company focused on. In the article, it outlines three key ideas Tim is using to remain agile as he scales his latest company Inquisitive. One is setting strategy (a handful of goals) every two months instead of quarterly.

Set strategy every two months. Quoting Tim in the article:

Please take 1 minute to read the other two keys Tim says helps him scale more rapidly.

Having Issues Attracting Talent? — Do what Bob Glazer did and scale your reach (impact). When Bob, founder of Acceleration Partners started his weekly inspiration email to his 40 employees three years ago, he wanted to promote personal and professional growth. His company is 100% virtual and as the company rapidly grew, he also wanted to stay in touch with his employees. An unintended outcome was that many of the employees started forwarding his messages to friends, family and clients. This gave Bob the idea to create a distribution and now his newsletter "Friday Forward" is received by more than 50,000 people around the world. His company has grown to almost 130 employees since then and is now getting more than 100 inbound job applications per week. Many prospects mention his Friday Forward as a reason for applying. Check it out. Thanks to Bob's Scaling Up coach Rich Manders for sharing this insight.

Marketing for Talent via Education — The marketing function is critical to scaling because marketing is needed not just to attract customers, but to also attract talent, attention, funding, support, etc. And no one wants to be sold, they want to be educated. That's why Bob's weekly blog is such a powerful recruiting tool. And the key to effective marketing is consistency – a consistent message delivered consistently.

Communicate Weekly with Your Employees — Bob's weekly email to his employees, in addition to his operational meetings, is another key ritual of successful leaders. Mark Zuckerberg hosts his weekly "Q&A with Mark"; Google has it's TGIF meeting with employees (held on Thursdays, instead of Fridays now that they are global); Greg Brenneman recorded a weekly message to all Continental Airlines employees during his famous turnaround of the airline; and Michael Dell sends out a weekly email updating the entire global team. And more and more of our clients are using video as does serial entrepreneur John Ratliff who heads up our global coaching organization. Every Friday John sends out an email along with a short instructional video to our global coaching partners, keeping them informed of the week's activities. How are you sharing your thoughts, updates, ideas, and humanity with your team each week – in addition to your meeting rhythm?

CEO-BOOTCAMP: spend 3.5 days with Verne, serial entrepreneur John Ratliff, and 6 other CEOs in a beautiful retreat setting, addressing the constraints holding back you, your business, and your industry. January 15 – 18; March 12 – 15; Jun 4 – 7, 2019.

EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at [email protected]

COACHING:

Have you ever wondered if working with a coach might accelerate your company's growth, exponentially? Do you have what it takes to move the dial from good to great? Contact us at [email protected] for more information or visit https://coaches.scalingup.com/.

TECHNOLOGY:

Create Accountability – Drive Execution with Align, cloud-based software designed to scale up your Rockefeller Habits implementation. www.aligntoday.com – on your computer, tablet or phone. Click here to watch an introductory video.

Better Book Club — What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.