Heading to Vegas; Tony Hsieh’s New Town; List of Books; Growth Summit Oct 22 – 23 Speakers
June 4, 2013
True Strategy; Powerful PA’s; Happiest Executives; Theme Drives Leads; June 19 Verne Harnish Webinar
June 13, 2013

Weird Entrepreneur; Weird Video; Weird Marketing; June 19 Verne Harnish Webinar

you great"


June 19
Verne Harnish Webinar

— 12:30pm ET, I'll be introducing our new extensive online Rockefeller Habits
course, more details below, but first…

Musk's Weird Marketing Lessons

— described as strong-willed, obnoxious, arrogant, and sarcastic, nevertheless
his electric car company's stock (Tesla) has tripled and he's garnering NASA
space contracts through SpaceX. This excellent HubSpot blog post outlines six
non-standard marketing ploys used by Elon Musk, whom many consider the new Steve
Jobs! Take
four serious minutes to read through this blog post
for details. Here's the
short list:

  1. Pick Fights with Journalists

  2. Taunt Wall Street

  3. Drop Hints and Build Suspense

  4. Gloat About Victories

  5. Think Big and Speak Your Mind

  6. Turn Customers into Evangelists

Thanks for Erik Darmstetter,

, for pointing me to this insightful blog post.

Dollar Shave Club's Latest Weird Video

— founder

Michael Dubin's first video went wildly viral
; he has a second one
introducing his new One Wipe Charlies product. This 
provides some interesting data around a men's product category that
is 50% larger than the shaving industry – who knew (and are there parallels in
your industry)!! Anyway, Dubin is remaining true to his weird self – though the
latest video really needs some background music.

to be Weird
– Seth
Godin's blog
today continues to push the importance of being weird, based on
his latest book

We Are All
And in the blog he shares some fun statistics about baby names that are getting
weirder. Anyway, it's worth asking "how might we be weird" at your next
marketing meeting – which I take to really mean "how do we let the true
personality of our firm shine through our messaging and product/service
offerings?" FYI, Seth's blog is one I read every day.

Countries Need More Weirdos

— face it, entrepreneurs can be weird, which is what makes them lightning rods.
In this recent UK
Business Review interview
I make the case that governments, in the process
of going elephant hunting (pursuing the bad behavior of large companies) end up
hurting "gazelles" – and the elephants normally escape via the power of their
lobbying efforts. It's time to garner more respect for the REAL job generators
in our economy — YOU! I'm on a rampage and it might get weird, but we want to
raise the visibility of gazelles in the global economy – and get you more
respect. Our new message? "A country with gazelles, excels."

– Go With Your Weirdness

— OK, I'm stretching it a bit with this one. This week we've released Dr.
Heidi Grant Halverson's new 59 minute online seminar
based on her newly
released book

Focus: Use
Different Ways of Seeing the World for Success and Influence
. She is currently Associate Director of the Motivation
Science Center at the Columbia Business School. Her research has found that most
people at work fall into one of two groups – those with a "promotion focus" and
those with a "prevention focus." Both have their strengths and she shares some
ways to maximize each in growing a business.

Amsterdam June 12, Wilmington June 13, and Des Moines June 13
– these
are the last three Rockefeller Habits workshops
this season – we'll return
in September with our 16th season of workshops.

Harnish Webinar
— June 19, 12:30 – 1:30pm ET, I'm rolling out the first
major update to the online Rockefeller Habits course – recorded during the 2.5
day "Making the Rockefeller Habits Rock" YPO International course I've been
leading the past 36 months. You should dial in if:

  • You want to learn how to implement MRH model in your company.

  • You are a fan of MRH and took the course over 4 years ago.

  • You recently hired new team members and want them to learn MRH

  • You want to learn the power of hybrid education

It's a chance for someone in the firm to become certified via our new
Rockefeller Habits Master Class – learn how. To secure your spot in this webinar

register at this link


Need helping implementing the Rockefeller Habits?

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.