Verne Harnish Webinar
— 12:30pm ET, I'll be introducing our new extensive online Rockefeller Habits
course, more details below, but first…
Musk's Weird Marketing Lessons
— described as strong-willed, obnoxious, arrogant, and sarcastic, nevertheless
his electric car company's stock (Tesla) has tripled and he's garnering NASA
space contracts through SpaceX. This excellent HubSpot blog post outlines six
non-standard marketing ploys used by Elon Musk, whom many consider the new Steve
four serious minutes to read through this blog post for details. Here's the
Thanks for Erik Darmstetter,
SalesBy5, for pointing me to this insightful blog post.
Dollar Shave Club's Latest Weird Video
Michael Dubin's first video went wildly viral; he has a second one
introducing his new One Wipe Charlies product. This Fortune
article provides some interesting data around a men's product category that
is 50% larger than the shaving industry – who knew (and are there parallels in
your industry)!! Anyway, Dubin is remaining true to his weird self – though the
latest video really needs some background music.
to be Weird – Seth
Godin's blog today continues to push the importance of being weird, based on
his latest book
We Are All
And in the blog he shares some fun statistics about baby names that are getting
weirder. Anyway, it's worth asking "how might we be weird" at your next
marketing meeting – which I take to really mean "how do we let the true
personality of our firm shine through our messaging and product/service
offerings?" FYI, Seth's blog is one I read every day.
Countries Need More Weirdos
— face it, entrepreneurs can be weird, which is what makes them lightning rods.
In this recent UK
Business Review interview I make the case that governments, in the process
of going elephant hunting (pursuing the bad behavior of large companies) end up
hurting "gazelles" – and the elephants normally escape via the power of their
lobbying efforts. It's time to garner more respect for the REAL job generators
in our economy — YOU! I'm on a rampage and it might get weird, but we want to
raise the visibility of gazelles in the global economy – and get you more
respect. Our new message? "A country with gazelles, excels."
– Go With Your Weirdness
— OK, I'm stretching it a bit with this one. This week we've released Dr.
Heidi Grant Halverson's new 59 minute online seminar based on her newly
Different Ways of Seeing the World for Success and Influence. She is currently Associate Director of the Motivation
Science Center at the Columbia Business School. Her research has found that most
people at work fall into one of two groups – those with a "promotion focus" and
those with a "prevention focus." Both have their strengths and she shares some
ways to maximize each in growing a business.
Amsterdam June 12, Wilmington June 13, and Des Moines June 13 – these
are the last three Rockefeller Habits workshops this season – we'll return
in September with our 16th season of workshops.
Harnish Webinar — June 19, 12:30 – 1:30pm ET, I'm rolling out the first
major update to the online Rockefeller Habits course – recorded during the 2.5
day "Making the Rockefeller Habits Rock" YPO International course I've been
leading the past 36 months. You should dial in if:
It's a chance for someone in the firm to become certified via our new
Rockefeller Habits Master Class – learn how. To secure your spot in this webinar
register at this link.