Weird Entrepreneur; Weird Video; Weird Marketing; June 19 Verne Harnish Webinar
June 7, 2013
Five Steps To Find (And Keep) Young Stars
June 13, 2013

True Strategy; Powerful PA’s; Happiest Executives; Theme Drives Leads; June 19 Verne Harnish Webinar

"…keeping you great" 


true strategy is not what's written on your One-Page Strategic Plan; but
what's written on your weekly calendar.



Theme Drives Leads
— driving more leads than their sales people could handle in a quarter, Ron
Lovett, owner of

Source Security
, established a quarterly theme called "Operation Vacation:
Spy vs. Spy." They asked their 450 security guards across Canada to submit
company names and addresses where "enemy" security companies were working. They
had over 500 submissions (the frontline sees and hears a lot!) which helped them
reach their goal of 1,344 additional recurring weekly billable hours generating
$1.1 million in recurring annual sales.

Theme Launch Video
— …the winning Security Source guard and his wife, chosen from a drawing of
all the leads submitted, took their vacation to Mexico in March. Here's
a link to their 2 minute launch video
(that's Ron in disguise) providing
specifics on how they rolled this out. Thanks to their Gazelles coach Andy
Buyting, Carle Ventures, for sharing this company theme. It's halftime in 2013 –
time to launch a theme to drive focused results – what's the rock in your shoe
that you need everyone to pitch in and help fix.

Strategy is What Makes Your Calendar
— this article in the

McKinsey Quarterly
looks at the allocation of time top executives spend on various activities in
the business. And my favorite paragraph:

The most effective support we've seen is provided by a global chemical
company, where the CEO's administrative assistant takes it upon herself
to ensure that the organization's strategic objectives are reflected in
the way she allocates the time of the CEO and the top team to specific
issues and stakeholders. She regularly checks to ensure that calendared
time matches the stated priorities. If it doesn't, during
priority-setting meetings (every two weeks) she'll highlight gaps by
asking questions such as, "We haven't been to Latin America yet this
year – is that an issue? Do you need to schedule a visit before the end
of the year?" Or, "Are these the right things to focus on? Since you're
already going to Eastern Europe, what else should we schedule while
you're out there? Do we need to clear the decks to make more time for
strategic priorities?"

Satisfied vs.
Dissatisfied Executives

— of the nearly 1500 executives McKinsey surveyed, only 9% were very satisfied
with their allocation of time. The dissatisfied executives fell into four

  1. Online

  2. Smoozer

  3. Cheerleader

  4. Firefighter

Take 2 minutes to scan through the article

(it's fairly long) and click on the dissatisfied graphic and then take a look at
the bar chart (2/3rds down in the article) of the most highly satisfied
executives when it came to how they allocate their time. Print this bar graph
out and hang by your desk. Notable – the most satisfied execs spent almost 25%
of their time alone; and when it came to preferred communication channel, spent
38% face-to-face and 72% in total synchronous communication vs. just 28%
asynchronous communication (email and voice mail).

Power of the PA
— one of the 5 most important time management approaches was having a powerful
personal assistant (PA). My second favorite paragraph in the article continues
delineating what an effective PA does:

…the CEO's administrative assistant "owns" the master calendar for
corporate officers and uses it to ensure that the executive team meets
on important topics, avoids redundant meetings, and capitalizes on
occasions when key leaders are in the same place. Finally, to give
senior leaders time to reflect on the big picture, she creates "quiet
zones" of minimal activity two or three days ahead of significant
events, such as quarterly earnings reports, strategy reviews with
business units, and board meetings. Such approaches, which make the
executives' allocation of time dramatically more effective, underscore
the importance of not being "penny-wise and pound-foolish" in providing
administrative support.

June 19 Verne
Harnish Webcast

— 12:30pm ET — As a leader, one of the toughest decisions you need to make is
to find the #1 thing that will increase the focus and alignment of your team.
Learn what Facebook and other Fast-Growing companies accomplished in 8 years
instead of the 80 it took others. Join me for a webcast to learn and discuss:

  • Lessons
    from Facebook that you can apply to your business

  • How to
    prepare for a strong second half of 2013

  • And why
    SWT is more important than SWOT Online junky

for the webcast at:

Date: Wednesday,
June 19, 2013

12:30 PM – 1:30 PM EDT

your Webinar seat now at:


Need helping implementing the Rockefeller Habits?

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.