Trojan Horse; $12 million; What is Trust; June 2 Webinar

"…insights for scale-ups"

HEADLINES:

June 2 (2pm ET) Webinar — I will be hosting the 4th of 5 Scaling Up webinars, this one focused on Execution, more details below, but first…

June 9 Bucharest, June 10 Amsterdam, June 12 Barcelona — the European Growth Summits are coming up – faculty include Steve Martin, Ari Meisel, Alex Osterwalder, Alan Miltz, and me – for more info.

$12 million in 60 Days — my favorite entrepreneur story of the last few months has been the father-son beekeeper team out of Australia that invented a better way to harvest honey called The Flow. Hoping to pre-sell $70k worth of their $600 3D printed solution (love that part of the story as well), they posted on Indiegogo and sold $1 million in 3 hours; $2 million in 14 hours; and over $12 million within the 60 days of the campaign! In the old days (24 months ago), if you launched a venture it normally took longer than 2 months to generate over $10 million on a $600 product.

All the Trends in One — BTW, they are still selling using Indiegogo's new InDemand feature. What a great time to be an entrepreneur – 3D printer manufacturing; crowdfunding/sales; viral marketing/social media – these two used all the latest tools. For more details, this Washington Post story is the best.

Fortune Summit Summary (Day 2) — below are three 5 minute or less FORTUNE interviews of the Day 2 keynote speakers highlighting their main points – 12 minutes of content worth listening to while plowing through emails. NOTE: Our next "meet-up for scale-ups" Growth Summit is Oct 20 – 21, Dallas.

Powerful Trojan Horse Strategy — John Warrillow, author of The Automatic Customer, kicked off day 2 of the Summit sharing some of the 9 strategies (and giving us time to work through them) any company in any industry can use to create automatic customers. In this 3 minute interview, John shares some of the powerful economics behind why companies want to pursue this recurring revenue/recurring touch point strategy and how the dirty little secret is how this approach serves as a Trojan horse in getting customers to spend a lot, lot more. The Amazon numbers he shares in the video illustrate this situation perfectly.

3 Keys to Trust and Giving Feedback — you can create a killer strategy, but a team lacking trust will crush it. Christine Comaford, author of Smart Tribes, shared a series of tools with our audience that helps strengthen the effectiveness of any team. In this 5 minute interview she unpacks what are the 3 necessary components that create or destroy trust – safety, belonging, and mattering – and what you need to do to make sure all three exist. Then she goes on to explain the right and wrong ways to provide feedback using her "Feedback Frame". Our choice of words really does matter! Go to 2:02 in the interview and listen to the next minute several times until you really get her simple two step sequence for providing constructive feedback.

Your Brand is Your Story — it all comes back to "the story." Nick Nanton, 3 time Emmy award winning director and author of StorySelling, walked our audience through how to construct and tell a compelling story, sharing clips from various films he's produced for business leaders that follow one of the 4 classic plotlines. It was fun to have time to work with each as Nick helped us construct our own story. In this 4 minute interview Nick outlines those 4 plots and makes a case for why your brand is your story.

Think Like a Winner (NYC and DC) — as a bonus, Rabbi Stephen Baars shared a short presentation on how to "Think Like a Winner"–and as always, he was the hit of the FORTUNE Summit! If you live in or near NYC or DC, you should check out his ongoing 9-part series Monday and Tuesday evenings at 8pm. CLICK HERE for more info.

June 2 Scaling Up Webinar on Execution — During this one hour presentation (2pm ET start) I'll be discussing the key habits/routines that drive industry leading profits and reduce by 80% the time it takes to manage the business so you can be more focused on the market-facing activities that drive growth. Claim your spot here.

COACHING:

What is the value of working with a Certified Gazelles International Coach? There are four key roles a coach plays in helping your company Scale Up…listen here to learn.

TECHNOLOGY:

Better Book Club — What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

Align Dashboard — Want to keep track of your plans and progress in the cloud? The complete Growth Tools and Rockefeller Habits disciplines in a SaaS offering.