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September 27, 2012
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October 4, 2012

The Greatest Business Decisions of All Time – Foreword by Jim Collins

"…making great decisions"

HEADLINE: (personal request – first in 10 years)

Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business — with a Foreword by Jim Collins, this is the title of my new book being released this week. Complimentary gifts (retail value of up to $25,000) for purchasing at www.greatestdecisions.com – gift levels outlined below. This is where I need your help.


Please Blog, Tweet, Order Oct 4 — I'm trying to concentrate our marketing efforts to drive book list rankings. I'm hoping in exchange for all the free insights you'll considering blasting out to your fans and lists info about the new book – it's greatly appreciated. Below is a paragraph you can use. The hashtag for the book is #bizdecisions.

Complimentary Chapter and Introduction — go to www.greatestdecisions.com to download a free chapter and my six page introduction that highlights my choice of the top 5 biz decisions ever made.

Jim Collins Foreword — Jim's almost chapter-sized Foreword on decision-making, including what is the single most important decision business leaders must make, is worth the price of the book alone. And each of the 18 decisions is written by one of the top writers and editors of Fortune magazine – each with unique access to the companies and decision-makers. For instance, we outline the inside story on how Apple's board came to rehire Steve Jobs as CEO of Apple – information not in Steve's biography.

Fortune ExcerptFortune magazine has produced a 7-page excerpt of the book in the latest "Most Powerful Women" issue of the magazine. Here's a link to the online version.

Thank Your Customer…for making a great decision in doing business with you by giving them a gift copy of the book (perfect holiday gift ) i.e. "thank you for making a great decision to work with us, here are 18 more – hope they provide inspiration and ideas to grow your business."

Complimentary Gifts — Here are the gifts you'll receive if you order books directly at www.greatestdecisions.com – or send your Amazon receipt to [email protected]:

1 Book($14.95) – receive two complimentary short videos – ideas from Apple and Facebook you can apply immediately to your own company

10 Books – ($14.95 each) participate in a 60 minute webinar where I discuss the book and share what I found were the most interesting "behind-the-scenes" stories underlying the 18 decisions

250 Books ($12.50 each, limited to 50 people) – seat at either Fortune Summit ($1995 value) and an invitation to both private dinners with the keynote speakers

1500 Books ($12.50 each, limited to 5 people) – the author, Verne Harnish, will keynote an event of your choice ($25,000 value) – email me directly about this [email protected]

Paragraph to Use in Blogs/Email — again, it's greatly appreciated if you would email, blog, tweet and blast out to your fans an announcement of the book. Something like:

The Greatest Business Decisions of All Time – with a Foreword by Jim Collins — is Verne Harnish's latest book. Author of the ever popular Mastering the Rockefeller Habits, Verne along with some of the top writers and editors at Fortune magazine, share the inside story on 18 of the most unconventional decisions ever made in business – decisions that not only changed companies, but changed industries and even nations. Endorsed by several top CEOs and biz authors, these decisions should spark important ideas to transform your own companies and industries. Here's a link to the book site. where you can download a free chapter (GE's key decision) and read Verne's six page Introduction. And Jim Collins' Foreword on the most important decision all biz leaders must make is worth the price of the book alone.

Decisions = Success — thank you for helping to promote the book. These 18 decisions should help spur ideas on how to grow your own business. Enjoy reading these inside stories.

Hotel Room Rate Ends Today — for those waiting until the last minute to register for the Oct 23 – 24 Fortune Growth Summit in Phoenix, today is the last day to get our conference rate on hotel rooms. Here's a link to the hotel information.

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.