The Greatest Business Decisions of All Time – Foreword by Jim Collins
October 2, 2012
Apple’s Tribute to Steve Jobs – and Some Lesssons
October 5, 2012

Join Me in Getting to #1; Rap Genius Investment; Steve Jobs’ Return; 2 Left

"…making great decisions"


Bringing Steve Jobs Back
— more below, but first…

#48 So FarThe Greatest Business Decisions of All Time, since its launch on Amazon Tuesday, has reached as high as #48. Join me in driving it to #1 today on Amazon (if you purchase two copies, it's free shipping on Amazon). I'll update you with a short email every couple hours to let you know how we're doing. Game on!!! Thanks.

Bringing Steve Jobs Back — what's your reaction? Chapter 1 of the book digs into the back story on how Steve ended up back as CEO of Apple. People are commenting at (add yours!). I wanted to specifically address this insightful comment by Bertie Du Plessis, Stellenbosch University:

"Hind sight is a perfect science. What reasons for the decision can be abstracted and reapplied with a more than 50% chance of success?"

My Reaction — The point of the book is to get people to consider ideas/decisions they might dismiss too easily – like re-involving someone that had been pushed away earlier (I like Bruce Kassanoff's comment about Jim Cantalupo at McDonalds). In general, I think founders have been pushed out of companies way too soon. And the VCs at Andreessen Horowitz seem to agree (see below) which has helped them to become one of the hottest and most successful Silicon Valley investors recently – it's a conscious decision, even their key strategy, to keep founders at the firms in which they invest.

Research Supports — In addition, Hermann Simon's research (of Hidden Champions fame) found that the average tenure of the founder/CEO of these highly successful and global firms was 20 years. Jim Collins found the same in his research.

Why Andreessen Horowitz Invested $15 Million in RapGenius — short answer, 3 founders. And a couple other very personal reasons. Their blog is always worth reading.

#1 Business Decision This Week — what is the best business decision you've seen made this week? What was your best decision? Was Tim Cook's decision to publicly apologize for Apple maps the best decision last week? Please add to that discussion at as well.

Update — 3 of 5 taken — only two of the 1500 book packages ($12.50/book) are left where I'll also keynote an event of your choice ($25k value). Deadline today.

Helping You Get to #1 — the goal of the weekly insights, and the new book, is to help you become the best in your industry (and make lots of money) – success is all about making lots of good decisions and a few great ones.

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.