Rock Star Tiffani; Musk Breakdown; Huffington Response; Growth IQ

"…insights for scaleups"

HEADLINES:

Elon Musk's Breakdown – and Arianna Huffington's Response — in case you missed it, here's the NY Times' interview where Tesla founder Elon Musk details the excruciating stress he's under and how he's dealing with it. In response, here is a link to Arianna Huffington's open letter to Musk noting "You're demonstrating a wildly outdated, anti-scientific and horribly inefficient way of using human energy." Huffington's letter is worth every second of the 1 minute to read – please read!!

Ten Growth Paths — Tiffani Bova is the global customer growth and innovation evangelist at Salesforce (they know how to grow!). In her newly released book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, Tiffani details 10 practical strategies for driving revenue. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. Her cutting-edge insights have helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. SPro and book club members should receive her book this week. Along with nine other top biz thought leaders, Tiffani will share her revenue generating strategies at our upcoming ScaleUp Summit Oct 16 – 17, Denver.

Tiffani is a Rock Star — marketing guru Seth Godin summed up Tiffani's book beautifully:

Grab a copy of Tiffani's book and scan through the 10 revenue driving strategies – then pick one and implement. And she shares the nuances that implementation require – context, combination, and sequencing. Tiffani is a rock star when it comes to growing the top line. See you in Denver for her presentation.

Fastest Growing Companies — the Fortune list is out and they are almost all tech firms, even though they aren't! Take #1 Health Insurance Innovations. Though listed as a "financials" firm, it's pure technology in the cloud, pioneering the "Quote, Buy, and Print" model of Internet insurance sales. They are also a great example of figuring out how to dramatically make a process for consumers considerably easier. Equally impressive, both Facebook (6) and Amazon (9) still made it into the top 10 given the massive magnitude of their revenues. Using technology to make lives easier is THE product/service strategy of the 21st Century.

Making Websites Win (just $1.99 right now!) — and a key to driving top line revenue growth is an effective website. Dr. Karl Blanks and Ben Jesson, co-founders of Conversion Rate Experts (CRE), are considered the best in the world at making websites that customers love and drive profits. They've applied their techniques in over 80 industries across 9 languages. Their new book Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites is available right now for $1.99 (Kindle). I just sent it to our website designer!

Growth Institute #1593 — congratulations to our sister company providing mid-market firms with online education, Growth Institute, which made the Inc 5000 list. And it's the Master of Business Dynamics (MBD) program that is leading the growth. This hybrid education-based approach to online education is competing with the eMBA at a fraction of the cost while being much more practical. The foundational courses are Scaling Up, Exponential Organizations, Topgrading, Mastering New Marketing, Outthink the Competition, Hyper Sales Growth, and the Customer Funded Business.

CEO-BOOTCAMP: spend 3.5 days with Verne, serial entrepreneur John Ratliff, and 6 other CEOs in a beautiful retreat setting, addressing the constraints holding back you, your business, and your industry. October 2 – 5; January 15 – 18, 2019.

EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at [email protected]

COACHING:

Have you ever wondered if working with a coach might accelerate your company's growth, exponentially? Do you have what it takes to move the dial from good to great? Contact us at [email protected] for more information or visit https://coaches.scalingup.com/.

TECHNOLOGY:

Create Accountability – Drive Execution with Align, cloud-based software designed to scale up your Rockefeller Habits implementation. www.aligntoday.com – on your computer, tablet or phone. Click here to watch an introductory video.

Better Book Club — What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.