How to keep stress from clouding your team’s decision-making
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August 4, 2020
By Verne Harnish
When Vicki Mayo couldn’t find a solution to help her young daughter, who was suffering with night terrors, the serial entrepreneur decided to create one herself.
When she mentioned the middle of the night wakeups to her friend, Amy Serin, a neuropsychologist, Dr. Serin mentioned that she had been developing a non-invasive device to help with stress reduction. When Mayo’s daughter tested it, she was able to sleep through the night—allowing the rest of the family to sleep, too.
Soon Mayo and Serin decided to collaborate on what was to become TouchPoints, wellness devices that, when placed in the pockets, socks or wrist, gently vibrate in a way that activates the calming influence of the parasympathetic nervous system.
“We had to get back down to the root: How do we turn part of our brain off?” says Mayo. “
Wellness devices—a category that includes the Muse headband for meditation— can be used as part of a healthy lifestyle but not for medical treatment. There are fewer FDA restrictions for wellness devices than for medical devices, making it easier for entrepreneurs to bring them to market.
The patent-pending technology that underlies TouchPoints, known as BLAST, is based on what is known as bilateral alternating stimulation. Gentle brain stimulation by haptic vibrations—those the user can feel—shifts from one area of the brain to the other. The technology reduces excess beta wave activity in the brain—a phenomenon associated with stress. Ongoing stress can have long-term effects on our health and decision-making.
Crowdsourcing support
When the co-founders of TouchPoint Solution, the Phoenix-area company that makes TouchPoints, launched a Kickstarter campaign in 2016, recalls Mayo, “we didn’t know how it would go. The public responded, and they raised more than $75,000.
TouchPoints, which retail for $159.99, are now used by 3 million people. Although many other strategies can be used to alleviate stress—such as yoga and meditation—many users like the quick results the device brings.
Increased demand during COVID-19
TouchPoint Solution has seen a big uptick in demand during the pandemic.
“Social isolation is taking a toll on people’s mental health,” says Mayo. “People are reaching out to us in droves. We’ve always been busy but we’ve been slammed.”
The device is often used in conjunction with therapy for conditions such as post traumatic stress disorder (PTSD).
However, with many customers finding their access to medical care restricted somewhat by the constraints of COVID-19, many users appreciate the fact that they can obtain the wellness device without a prescription and use it on their own.
“Some people put it on in the morning while drinking coffee or brushing their teeth,” says Mayo. “If they know they are doing something stressful, they will use it a few minutes before or during that stressful event.”
For instance, if someone is giving a speech at a Zoom event at 3 pm, they may use the device at 2:30 pm. “Your fight or flight will never actually engage,” says Mayo.
Investing in research
One thing that has helped the company grow so quickly is that it made the device available for research that validated that it works.
A triple blind research study published in the Journal of Biotechnology and Medical Science found that it helps to stabilize the stress hormone cortisol.
Another user study has found that within 30 seconds of using the device, there is a 74% reduction in users stress levels and a 68% reduction in body sensations related to stress.
The device also helps with attention. A double-blind placebo study found that using it reduces hyperactivity and improves focus in children and teens.
Tapping the power of third-party validation
TouchPoints have also won third party recognition, which has helped to motivate its team. TouchPoints won the SharpBrains.com Brainnovations Pitch Competition, aimed at combining neurological research and innovation, in 2017. TouchPoints have also been named one of the 50 top most innovative products by Innovation and Tech Today and won an Edison Gold Award for health and wellness.
The most important recognition, Mayo finds, is feedback from users, such as families who have children with autism. One mom told her that prior to using the device, her son had not looked her in the eye in 10 years. Now, after using the device, he is able to make eye contact.
“These are life changing,” says Mayo.
