Resending (BOG/EMP Reunion; Five Management Metrics; Fill Pipeline in December; Power of Pricing)
December 20, 2011
1st Book 2012; Jack Daniel’s Magic; 4 Key Questions; Healthcare Cost ideas
January 5, 2012

Holiday Miracle; Key to Sustained Energy; Kezia vs Jobs; Happy Holidays

"…keeping you great"

HEADLINES: (Happy Holidays!)

The first wealth is health.
  Ralph Waldo Emerson

Vitamin C IVs, Stem Cell 100, and Meditation — during this holiday season, I'm most grateful for my family's health. If you are healthy (sufficient energy), everything else is manageable. Three things have helped me the most – regular Vitamin C IVs with glutathione (cleanses the liver); taking Stem Cell 100; and meditation. More below, but first…

O'Rourke's "No Squares" — following up on last week's insight about doing business in December, Mushahid Khan, President & COO of Houston-based O'Rourke Petroleum, noted "One of our leadership team members, Tony Garcia, implemented a fun and interesting way to fill our December sales pipeline. It's called 'No Squares.' It's a creative way to challenge the notion that during the holidays it's hard to get people to make decisions to do business with us!!"

More Yes's than No's — Khan continues "Each sales rep is given a grid on a piece of paper and they have to call on Customers. Each time they get a 'No, we don't want to do business in December' response, they fill in the grid with that customer's name. We have a competition to see who can get the most No's. Here is the interesting thing; it is really tough to collect lots of No's because Customers say Yes! And when we do get No's, we have a readymade pipeline of follow up calls for January." To their point, I landed several critical pieces of business for Gazelles this week alone and the time between Christmas and New Years is the best time to connect with decision makers.

Stem Cell 100 — two years ago I volunteered to start taking a product called Stem Cell 100, produced by a firm in which a dear friend from my college days is involved (one of the smartest guys I know). In essence, recent research indicates that the ends of chromosomes (i.e. telomeres) play a key role in aging. Carl's firm has found a way to reverse this process naturally. I've noticed the benefits (without any adverse effects so far), so I've been encouraging several of my friends to try it out – it's especially useful for those engaged in an active lifestyle.

One Friend's Results — Notes David Meerman Scott, top marketing guru and author of the New Rules of Marketing and PR, "I've been taking the magic stuff since you told me about it in Barcelona. Maybe I just decided to get fit. Maybe it's unrelated. Or maybe this stuff really works. But I've lost 10 pounds since you saw me last and I feel much better. I feel stronger and I have more stamina. Two weekends ago I surfed nonstop for 2 hours which is something that would have been tough for me at age 30! Many people who I've known for a while tell me I look great. I am actually stronger and fitter than 30 years ago when I was in university! Anyway, thanks for that. Even if it is a placebo, it works!!" Here's a link to more info.

Kezia Lives! — over 125 Vitamin C IVs later, one of the greatest blessings of 2011 is that 5 year old New Zealander, Kezia, survived her Stage IV Neuroblastoma and is alive – healthy, growing, and full of energy. I wish I could say the same for Steve Jobs. I tried every channel I could to get his team to consider high dose Vitamin C IVs to fight his cancer, to no avail – let me explain the journey for those interested.

Request — For those that have read enough already, here's my request: I've been personally funding Kezia's IVs ($60 – $150 each) and now there are other children (a 13 year old next) who want the IVs but insurance won't pay for them. If these insights have benefited you and your company in 2011, please consider "paying" for the insights ($1/week?) 100% of which will be used to fund Vitamin C IVs for other cancer patients in 2012 – your help is greatly appreciated. Here's a link to pay for the insights. Now for more of Kezia and Jobs stories…

First Kezia's Story — In June 2010 Kezia (4) was diagnosed with Stage IV Neuroblastoma – she had multiple solid tumors in her abdomen and cancerous cells throughout her bone marrow. She underwent six months of painful chemotherapy at Starship Children's Hospital in Auckland. By November her parents were given two options – continue with chemo with only a 30% chance of survival with permanent disabling side effects or go to palliative care with a 10% chance of survival. Her parents decided on a third option – prayer, rigorous healthy living, and high dose Vitamin C IVs. Here's a link describing her 12 month journey – please share with others with cancer and other chronic diseases.

Using Riordan Protocol — Kezia's father had read about my enthusiasm (and personal use of) Vitamin C IVs for general health and as nature's own cancer-fighting chemo and contacted me. For those new to my insights, I've been receiving 50 gram Vit C IVs for over a decade, as have many of my family members and friends. My dear friend, the late Dr. Hugh Riordan, picked up the torch from two time Nobel Prize winner Linus Pauling, and continued his work with high dose Vitamin C IVs the past 30 years. Today, it's Riordan's protocol that is the standard practice used by the National Institute of Health and others in their research and application of Vit C IVs to various chronic illnesses including cancer (and prevention, which is why I do it). Here's a link to The Riordan Clinic's info on Vit C IVs and the official protocol for proper use.

Steve Jobs Story — when I first heard about Steve's cancer, I reached out to several close friends of Steve to encourage him to explore high dose Vit C IVs. Universally there was huge pushback. Only after reading Steve's biography did I understand why. When Steve first found out he had cancer (but not announced), he refused traditional approaches and decided to pursue an alternative approach mainly based on diet (you just can't get enough of the right nutrients orally, in most cases). Anyway, his approach not only failed, but his closest friends and wife fel
t it gave the cancer a chance to spread – and it closed down all approaches except those recommended by his traditional oncologist. It was just a matter of time after that. I've wondered ever since if I really did all I could to reach Steve.

The Bigger Story — you can't imagine the roadblocks Kezia's family has faced in NZ, getting the traditional health care system to even allow the Vitamin C IVs. The "system" supports our present cutting, burning, and poisoning approach (exact words used by Isaacson in Jobs biography) which nets the system $350k to $1 million for each cancer patient. And now big pharma wants the FDA to become an independent agency like the Federal Reserve so it's free from oversight. And my apologies, but this is also why I've not signed on to support the various traditional cancer fundraising initiatives (American Cancer Society, Dana Farber, etc) when asked by many of you – these organizations just continue to reinforce what I consider a bad system that has caused such massive pain and suffering that is unnecessary.

Dosage is Critical — while high dose Vit C isn't the whole solution, it's a critical component in almost every chronic disease (including your everyday viral or bacterial infection). The key is getting the dosage right. It drives me nuts when I see all these studies (most funded by big pharma) that claim Vit C ineffective for this or that when the dosage used in the study is totally inadequate. Big Pharma knows dosage is critical when it comes to their own drugs, but ignores this fact when it comes to Vit C (and other natural cures). Quite simply, you can't get enough Vitamin C to maintain sufficient health and energy, long term, without taking it intravenously (which is 60 times more potent than taking it orally).

Biggest Benefits — Vitamin C is critical to the production of collagen – necessary to prevent wrinkles, problems with arteries, etc. And it's the key "drug" for reversing all the oxidation that occurs daily within our bodies – the slow rusting of our innards. Like squeezing lemon on an apple to keep it from turning brown, Vitamin C does the same internally. We now fully understand how Vitamin C kills viruses and cancers, so none of this is a mystery. It's only big pharma and the FDA that stand in the way (and their counterparts in other countries).

Where to Find a Doctor — for those living in the DC area, my doctor has a clinic in Bethesda and Ashburn – Dr. Mahsin Habib — 703-724-4000 – he's done hundreds of these IVs now (I just had another one from him a few weeks ago when I passed through Ashburn for a few hours). For those outside DC, here's a link to find a doctor that will administer the IVs — most everyone can find a doctor within 20 minutes of where they live in the US. And when there are options, I tend to pick a doctor that appears to come from another country outside the US. They are much more open to these ideas than US trained docs. My doctor, for instance, is from Bangladesh.

Energy — again, it's all about energy management. Entrepreneurial firms with the most energy win! And to handle the stress on the body which comes from growing a business, you have to address the ongoing rusting and aging of the body and maintain high energy levels.

Thank You, Again…for all of you willing to help me fund more Vitamin C IVs in return for the help my insights have provided you and your firm.

Wishing You a Healthy and Prosperous New Year! (no insight next week).

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.