Reverse Innovation; Gatorade’s Real Back Story; Mike Maddock; Favorite Paragraph
April 10, 2012
Three Key Questions; City Bin Theme; India Tour; Hotel Cut-off
April 19, 2012

Freedom & Fun; Attracting Talent; Top Industry Valuations; April 26 Webcast

"…keeping you great"


April 26 Complimentary Webcast
— 1pm ET, focus on

"KPIs that Link Strategy and Execution
– more details below, but

FORTUNE Stories Needed –
hiring is heating up, so my next Fortune column is seeking tips on
recruiting, attracting, and keeping talent – any best practices? More
details below, but second…

Seattle, Denver, Milwaukee, Philly
– these are some of the many locations of
upcoming 1-day

Rockefeller Habits workshops
starting next week – here’s a list of
locations and dates (and listed below under EDUCATION).

$85 Million Increase in EBITDA
– Peter Whiting, Chairman of the Board and
CEO of

PTC Alliance
, emailed "10 years ago I took my senior team to one of your
seminars. At the time we were struggling to turn round a technically
insolvent business with a very messy ownership structure, $156 million of
debt and around $20 million of EBITDA ($7 million the day I took over the
company). Today we have two shareholders including myself, no debt and $92
million of EBITDA. In many ways I trace our success back to that one
seminar." Real long-term outcomes are achieved attending the Rockefeller
Habits workshop.

5 Time Winner –
Notes Greg Diamond, President of

Bethesda-based Clovis
, "Over the last 5 years I have run Clovis based
on the principles of rhythm and alignment I learned by attending multiple
Rockefeller Habits workshops. We continually grade ourselves using the best
practices checklist and are still striving to perfect the system. Between
2006 and 2011 Clovis was recognized five times as an Inc500 fastest growing
company (Hall of Famer now) and five times by SmartCEO Fast 50 — and I give
the credit to The Rockefeller Habits." Our most successful clients
attend workshops multiple times.

Top Industry Valuations
– continues Diamond, "In April of 2011 we completed a private equity
transaction and one of the key reasons our deal was at the top of industry
multiples was our accountability matrix and quarterly planning concepts that
supported our 30%+ year over year growth through the deepest recession we
have seen since the great depression. I have since informally evangelized
the book to no less than 10 CEO’s in my network and they love what they have
read and are implementing various components of the Rockefeller Habits
systems." Our clients consistently achieve top industry valuations using
the Rockefeller Habits.

Increased Freedom and Fun
– notes Kim McConnell, co-founder of

Canada-based AdFarm
, "I am pleased to report that I have ‘graduated’
from running the day-to-day operations of our agency (thanks in part to the
great business advise that I have received from Gazelles over the years) and
today I get to play every day — I made this decision when I turned 50 and
it is a wonderful place to be. I still have an office and connection to the
agency, work on special client and agency projects I agree to accept, and
have the opportunity to mentor three growing entrepreneurial businesses and
a number of younger AdFarmers. Life is really great." Routine sets you
free – and this is what the Rockefeller Habits achieve for leaders like Kim.

Speed Team Implementation
– Gene Towle, Managing Partner of

Mexico-based Softec
, shared "I was frustrated that I would have to
translate all the material so my team at Softec could really benefit from
it. I applied some of the concepts but was limited as far as getting my
group (who speaks little English) on board with the presentations and
written material. I was very excited to meet Alnoor (Gazelles coach in
Mexico) and find out that the Gazelles program is available in Spanish in
Mexico. Alnoor did a spectacular job in helping our company get back on
track using the methodology of the Rockefeller Habits workshop. Softec is in
need of a transformation, as our primary market, housing, is in a serious
crisis." Implementation is magnitudes faster and easier if you get your
team to a workshop.

Sign-up — Most Important Day For Your Company
– I receive dozens of notes each month from
leaders of growth firms attesting to the impact of bringing their team to a
Rockefeller Habits workshop – something we’ve been offering for over 15
years. It wouldn’t survive if it didn’t positively impact companies. Attend
(or re-attend) a

Rockefeller Habits workshop
this spring

April 26 Webcast
— The best companies track their strategy weekly and make critical
adjustments faster than their competitors. Join
CEO of Gazelles Systems,
for a
free webcast on April 26th @ 1:00 ET.

The Most Important KPI’s to Drive Your Strategy Faster Than Your Competition

(for companies with at least $10M in annual revenue). You will learn about
the right KPI’s you need to track to make sure you are executing on your
strategy weekly. Executing on your strategy is not an event (gathering once
or twice a year), it is a process.

FORTUNE Stories Needed
– The next topic I’ll be tackling is how to attract top talent. It looks
like hiring is heating up, so there will be more competition for great
people. Have you changed the way you handle vetting and interviewing
candidates by tapping into technological innovations? What does your company
do to keep talent in the pipeline, so you know whom to contact when you have
an opening? Where do you look for talent? Do you use social networks like
LinkedIn to find people? If so, how do you use them? And once you find
candidates, what interview strategies are most successful for you? What do
you have to offer the very best candidates these days to get them to come on
board? Email me at

[email protected]



Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.