Zuckerberg’s Priority; Cowboy’s Creed; #1 Chamber; Jan 11 Webinar
January 5, 2017
Airbnb’s Soul; 10 Great Logos; Tim Ferriss’s 3 Tips; CEO Boot Camp #2
January 19, 2017

Father of Influence; Boomerangs; Living RICH; Feb 24 Social Sector

"…insights for agile scaleups"

HEADLINES:

No psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally "wrote the book" on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini — authoritative, original, and immediately practical.
  Richard H. Thaler, University of Chicago

Social Sector Organization?  — we're hosting our next Scaling Up workshop exclusively for non-profits Feb 24th in Phoenix (North Carolina Chamber of Commerce named #1 in US using our tools and coaching). More below, but first…

Hard to Influence…if no one is there! We use LiveAdmins to welcome our website guests. More below, but second…

Father of Influence for the first time in a decade Robert Cialdini, the author of the epic classic Influence, has advanced the field with his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade. He's discovered that the best persuaders do something just prior to trying to persuade that dramatically increases their effectiveness. It's subtle, but if you master then you win big. His opening story about the home alarm sales person who does one thing consistently to build trust before trying to persuade is a classic example. Read this book cover to cover – then read it again. GPro and book club members will receive a copy next week.

Cialdini Opening Keynote — read his book and/or come hear him live! We're excited that Robert Cialdini, one of the world's top thought leaders, is our opening keynote for the upcoming ScaleUp Summit in San Antonio May 23 – 24, followed by another one-day Scaling Up User Conference. Join 1000+ CEOs and leaders of growing firms focused on out-learning their competition – and sharing best practices in implementing the Rockefeller Habits 2.0. FYI, you can still receive Priority Seating and an invitation to the Private Speaker Lunch if you register by next Friday Jan 20. Space is limited and with just a deposit of $250/seat you'll be guaranteed seating in the front-third of the room (equivalent of "orchestra" seating). You and your team will also receive an invitation to join the "father of influence" Robert Cialdini plus other speakers for a private lunch on Tuesday.

"Boomerangs" Lend Influence this is the label for baby boomers who retire and then go back to work for their same firm part-time – maybe just a day a week (giving them a six-day weekend!). Notes this NY Times article:

Perhaps most important, management realizes that the biggest value of boomerangs lies in teaching the formal and informal ropes of the business to newer generations of workers. "New talent needs to be mentored as they come in the door," Ms. Ramsay said. "Previous employees mentor incoming employees."

Maybe this is an option for your firm and a way to extend the institutional knowledge that is often lost when employees retire.

Living R.I.C.H — last week I highlighted how the Dallas Cowboys football team credits their success this season to the impact of their "player creed." Dina Dwyer-Owens of Undercover Boss fame (and past Summit keynote) has similarly guided her global organization to $1.4 billion by leading with a set of core values. The Dwyer Group, a collection of 2,700 franchise owners spanning 14 service brands and 11 countries, lives by a credo "Living R.I.C.H." which serves as an acronym for their four core values. This Inc. article highlights the 6 keys to using core values effectively to influence performance. Note's Dina: 

Great leaders don't use rules as a means to keep people down. Instead, they look at values as principles that are meant to lift people up.

Please take 2 minutes to scan down through the 6 keys including a link to her "Create Your Culture Workbook."

Social Sector Workshop do you work with a non-profit trying to scaleup? Hundreds of non-profits successfully use our Rockefeller Habits 2.0 tools to scaleup their organizations and make them easier to lead and manager – like the North Carolina Chamber I highlighted last week. We have made an effort to modify our tools to fit the social sector and are hosting our 3rd social sector workshop on February 24th in Phoenix.

Are Your Online Customers Walking Away? Your website is like a shop. If there are no sales people to help your online customers, they will walk away to a competitor. LiveAdmins helps businesses proactively greet online customers and engage them in conversation. The multilingual chat services offered by LiveAdmins are provided round the clock, ensuring needs of all visitors are taken care of. LiveAdmins has helped companies across all industries significantly increase sales and enhance visitor experience for over a decade like they have Gazelles. For more info.

EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at [email protected]

COACHING:

Have you ever wondered if working with a coach might accelerate your company's growth, exponentially? Do you have what it takes to move the dial from good to great? Click here to watch Gazelles International President Keith Cupp describes the four most important attributes of successful clients. Contact us at [email protected] for more information.

And if you're interested in becoming a world-class certified Gazelles International coach, please go to gicoaches.com/becomeacoach for more information. If you determine that we're a fit and wish to join our premier organization, we invite you to contact our Dir. of Coach Engagement at [email protected] or 877.217.2253 ext.700.

TECHNOLOGY:

Align Software puts everyone on the Same Page – Literally! See, in real time every person in your organization and how they are progressing on their priorities – alongside how they Align to the Company Priorities! Scale Up your Rockefeller Habits implementation with www.alignwithgazelles.com – on your computer and on your phone.

Better Book Club — What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

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