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Bob Parsons, Youngme Moon, Dan Pink, Sally Hogshead, Todd Klein — high points

"…keeping you great"

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"You don't learn how to be fascinating. You unlearn how to be boring."
  Sally Hogshead

It's a time of rapid-fire change for growth companies, with plenty of opportunity. The speakers at the FORTUNE Growth Summit in Phoenix offered a boatload of ideas for thriving today. Here are some highlights.

The key to successful advertising —You may not be able to afford a Super Bowl ad, but your pitch can still be compelling. Go Daddy founder Bob Parsons says all advertising has to meet one benchmark. Find out what it is firsthand. Otherwise, forget it. "If it doesn't work right out of the gate, it's not going to work," says Parsons.

Motivate your team — Dan Pink, the author of Driven shares what he discovered in researching what it takes to keep your employees excited, loyal and engaged.

Why it's better to do less, not more — Different author Youngme Moon, a Harvard Business School professor, explains how "reverse brands" capture consumers' attention by simplifying the products and services they offer. She'll tell you how to reach prospects that are being bombarded by pitches.

What transformative companies share Irreverance is just one piece of the puzzle, says Todd Klein, author of Built for Change.

The seven financial levers for a company — Some debts can crush your company, while other loans will help it grow. Entrepreneur and financial expert Alan Miltz explains the difference between good debt vs. bad debt–and how this plays into the overall management of your company.

The right emotional tone for your organization — Just as important as achieving the right metrics is creating a climate where your people can thrive, says Travis Bradberry, author of Emotional Intelligence 2.0

The secret to persuasion — Only 39% of people believe they're more fascinating than the average person. Worried that you're boring your clients or employees? Unlock your "natural personality brand" using the strategies of Fascinate author Sally Hogshead.

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

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