|"…keeping you great"
It's a time of rapid-fire change for growth companies, with plenty of opportunity. The speakers at the FORTUNE Growth Summit in Phoenix offered a boatload of ideas for thriving today. Here are some highlights.
The key to successful advertising —You may not be able to afford a Super Bowl ad, but your pitch can still be compelling. Go Daddy founder Bob Parsons says all advertising has to meet one benchmark. Find out what it is firsthand. Otherwise, forget it. "If it doesn't work right out of the gate, it's not going to work," says Parsons.
Motivate your team — Dan Pink, the author of Driven shares what he discovered in researching what it takes to keep your employees excited, loyal and engaged.
Why it's better to do less, not more — Different author Youngme Moon, a Harvard Business School professor, explains how "reverse brands" capture consumers' attention by simplifying the products and services they offer. She'll tell you how to reach prospects that are being bombarded by pitches.
What transformative companies share — Irreverance is just one piece of the puzzle, says Todd Klein, author of Built for Change.
The seven financial levers for a company — Some debts can crush your company, while other loans will help it grow. Entrepreneur and financial expert Alan Miltz explains the difference between good debt vs. bad debt–and how this plays into the overall management of your company.
The right emotional tone for your organization — Just as important as achieving the right metrics is creating a climate where your people can thrive, says Travis Bradberry, author of Emotional Intelligence 2.0
The secret to persuasion — Only 39% of people believe they're more fascinating than the average person. Worried that you're boring your clients or employees? Unlock your "natural personality brand" using the strategies of Fascinate author Sally Hogshead.