Most Admired; Most Overrated; Introverts in Sales; Sustaining Joy; How to Be the Best
January 25, 2018
Zuckerberg’s 2018 Goal; Facebook’s Theme; TentCraft’s 70+ Videos; Super Bowl Lessons
February 8, 2018

Bezos’ Approach; Leaders #1 Job; Appsters’ Co-founder; Global Economies

"…insights for scaleups"


The main thing we have to fear is the lack of fear itself.
  Larry Summers, Harvard prof. and former US Treasury Secretary

All Major Economies Expanding the news out of Davos is more optimistic than ever and according to this NY Times cover story this week, after a decade of recovery, all major economies are expanding (nice data pictorial in the article). It's one of the reasons the best diversification strategy is to be doing business around the globe, not just in your own country. According to Dr. Hermann Simon, the "hidden champions" of the world (privately held firms that dominate their industry segments) are doing business in an average of 41 countries. How many countries are you in? The key to expansion? Find out where your existing customers are doing business in other countries and see if you can support them overseas. It gives you immediate revenue rather than swimming around in a new market looking for your first fish.

Bezos's Management Approach speaking of world dominance, when Jeff Bezos's was asked in this 36-minute interview "what is Amazon", he answered by sharing a handful of management principles in a way I've never heard them explained so simply and clearly. These approaches have allowed Amazon to invent and scale over the past 22 years. Go right to 4:04 in the interview and in 4 minutes Bezos describes these approaches. Then grab your favorite beverage and listen to all 36 minutes (at least go to 18:02 to listen to the main job of a senior leader!) – it's a master's in business leadership! Thank you to Sebastian Ross for sharing this resource.

Amazon's Three Brand Promises at 18:46 in the interview Bezos outlines Amazon's three brand promises (he calls them big ideas) for their retail business – low prices, fast delivery, and vast selection. And he's confident they will still matter 10 years from now (like Southwest's Low Fare, Lots of Flights, Lots of Fun) which brings stability and focus. The key, then, is to maintain a firm grasp on these simple ideas and focus on operational excellence, getting a little better every week at all three. At 20:16 he shares the three for AWS, his data services business. What are your company's three brand promises and are you keeping focused on improving all three over the next decade?

Morning Routine Drives Results 26-year-old Josiah Humphrey, who has scaled Australia-based Appster from startup in 2011 to an expected $100 million in 2018, has a very specific morning routine which he credits to much of his success in driving the company with his co-founder Mark McDonald. A huge Rockefeller Habits fan and famous for 22-hour Topgrading interviews, Josiah has bought into the idea that "routine sets you free." Notes this story on

The young millionaire, who left school at 16, gets "hyped for the day ahead" with some short exercise, a cold shower (which he says "sucks"), meditation, gratitude, writing out his life goals, saying affirmations, writing a to-do list and getting started on the "single most important task of the day".

Please take 1 minute to read the rest of the details. What is your morning routine?

CEO-BOOTCAMP: spend 3.5 days with Verne, serial entrepreneur John Ratliff, and 9 other CEOs in a beautiful retreat setting, addressing the constraints holding back you, your business, and your industry. April 3 – 6; May 29 – June 1 (YPO-only); and October 2 – 5.

EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at [email protected]


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Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.