1 Word; #2 Biz Book; Being Decisive in 4 Steps; April 8 Cutoff
March 26, 2013
300% ROI; 3% Solution; Games Buyers Play; Dr. Laurie Bassi
April 4, 2013

5 Ways to Go Global; The Soap Queen; Ashiana Housing Video; Dan Pink Interview

"…keeping you great" 


Jim, you've
done some stupid things before. This is about the dumbest.


Jim Koch's
dad when learning he wanted to start a brewery

The Soap Queen

— talk about owning a word, Anne-Marie Faiola, founder of

Bramble Berry Soap Making Supplies
, is THE Soap Queen. More below, but

Jim Koch's Samuel Adams
— take 3 minutes to read
this inspiring Fortune article on Jim Koch
who runs the largest craft
brewery in the US, Boston Beer ($629 million in 2012). It's a great story of how
he started, went public, and has thrived during the Great Recession against the
big guys (had to get a cease and desist against Bud) and 2400 small competitors.
His bottom line advice:

  1. Know the
    market – must be better or cheaper or go home

  2. Don't hire
    people unless they raise the average – takes selection seriously

  3. Learn to fail
    quickly – they've pulled dozens of beers that didn't sell

Ways Smart Companies Go Global

— Pankaj Ghemawat, the youngest ever to be appointed full
professor at Harvard Business School (now prof in Barcelona at IESE), outlines
five practical keys for going global – applicable to mid-market firms as well as



  1. Chopping
    Deadwood – pull out of countries that don't make sense

  2. Manning the
    Bridges – pick countries with cultural links – he outlines three questions

  3. Fortifying
    Regions – OK to stay close to home

  4. Riding the
    Big Shift – emerging markets makes up 38% of global GDP, and 79% of growth

  5. Cherry
    picking – avoid "globaloney"

take – best to follow your existing customers to other countries – that way you
have revenue day one in a foreign country.

Take three minutes to read his piece in Fortune

Core Values Video

— Ankur Gupta, head of award-winning Ashiana
in India, sent me a link to their latest

core values video
. Notes Ankur "I really want to thank you for creating such
systems that we are able to transfer the core values to many of our employees.
One of the employees told me that this is the only company which he has seen
practicing its core values, not just talking about them."

8 Ways to Align HR with Core
— the system Ankur is talking about, in aligning all your
HR systems with your core values, is detailed in this short
Growth Guy article
– take 3 minutes to review the 8 ways – then share a copy
with your head of HR.

Dan Pink Interview
— I meant to point you Tuesday to a 4 minute interview Sean Finter, CEO of Barmetrix
did with Dan Pink – it's nicely produced and gives you a quick
overview of Dan's thoughts on sales
– including why most employees are
better at sales than they might think and what the #1 thing all sales people
must do in today's sales environment – what Jeff Thule calls Sales 3.0.

The Soap Queen
— seeing my
latest LinkedIn Influencer article
about the importance of owning a word or
two, Anne-Marie sent me this kind note "I must give you credit for the Soap
Queen name. You told us to call ourselves the King/Queen/Whatever of our domains
and I started calling myself the 'Soap Queen' and now, I'm identified as that
term so much that it even made the cover of my new book." Anne-Marie lives the
notion that you "are what you publish" (thank you David Meerman Scott) and has a
new book coming out in August; a Soap Queen blog; and even Soap Queen TV! Here's
a link
to all she's doing. She was also kind enough to give a shout out to
her Gazelles coach of 7 years, Ron Huntington.

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.