Mark Cuban’s Weekly Report; Screaming Emails; Cracking Jokes; Julie’s Olive Oil Won
May 4, 2017
49er’s Draft Values; 70% Market Share; AI Assistant; Sold Out
May 18, 2017

3 New Books; Marketing Partners; Performance Based Leads; Culture is Everything; Multipliers Revised

"…insights for scaleups"

HEADLINES: (3 Book Deals)

Affiliate Marketing Goes Mainstream paying only for marketing that delivers results is the beauty of affiliate marketing. Once only a channel for internet marketers, affiliate marketing is going mainstream as major companies are finding a benefit in partnering with companies that have massive lists of customers likely to but their products/services and only paying a commission for those who purchase vs. renting a list or buying ads.

Performance Partnerships (Just $.99 this week) EOer Robert Glazer is one of the leaders in the affiliate marketing space and just published a book this week called Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. This week the Kindle version is just $.99, so grab a copy. GPro and book club members will receive a copy of his book. Robert is also keynoting our fall ScaleUp Summit Oct 17 – 18, St. Louis.

Culture is Everything (Free Chapter 1) Tristan White, founder of The Physio Co (8 time Best Places to Work winner in Australia), has pre-released his first book titled Culture Is Everything: The Story And System Of A Start-Up That Became Australia's Best Place To Work. Tristan details a repeatable set of rituals that he and his team have created over 13 years which makes the complex task of building a strong culture much simpler. He's even broken it down to a checklist for you to follow. If you are an entrepreneur or leader and want to build a strong culture, then read this book for a practical case study in how it's accomplished. Chapter 1 is free to download.

New Edition of Multipliers (Free Webinar if Ordered by May 20) Liz Wiseman's breakthrough leadership book which created a new language inside companies – multipliers and diminishers – has released a significantly updated edition. Order by May 20 and you'll be invited to a free webinar with Liz. Here's the new content (Liz's voice):

  1. A new chapter on how to deal with Diminishers and minimize their impact on yourself and others.(chapter 8) – This is the main reason I wrote the new edition – readers were desperate for strategies for dealing with the inevitable Diminishers in their lives.
  2. A new chapter on the ways that well-intended leaders become "Accidental Diminishers." (chapter 7) – This is a double click on the most popular idea in the book and where most of the learning/tractions is for executives.
  3. A new section on how to effect lasting cultural change inside corporations. (in chapter 9) – this is a huge issue for mid-sized high growth companies.
  4. A set of tools to enable managers to put the ideas into action (Appendix E) – We are giving away a core part of the training, which helps SMB be self sufficient in developing their leaders.
  5.  Several new case studies of Multiplier leaders (throughout)
  6. A preface that describes the changing landscape of management and why leaders can and must get more from their talent (pages xvii – xxii) — a short overview of what I've learned since 2010 and an overview of what's in the new edition.

Three Summits This Week the insight is short because we're hosting three European ScaleUp Summits – Amsterdam, Berlin, and Barcelona this week.

EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at [email protected]


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Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.