2 Critical Books; YPOer Mark Aesch; Save Your City

  "…out-learn the competition"

HEADLINES: (two critical books released today – and an online seminar)
 
Best Ever Read — Notes uber-guru Tom Peters, about YPOer Mark Aesch's book released today: "Could a book about managing a public sector bus company truly be a 'page turner,' worthy of Lee Child or Tom Clancy? The answer is a resounding 'Yes.' Driving Excellence is indeed about EXCELLENCE in the public sector or anywhere. I'm ready to call it one of the best management books I've ever read–and it really is a page turner!" More on Mark's book below.

Best Ever Implemented — work three focused 90-minute sessions, with well structured breaks in-between, and you'll get more accomplished in 4.5 hours a day than most execs do in 8 to 12 hours!! Tony Schwartz, THE legend in executive performance, released his new book today entitled Be Excellent at Anything: The Four Keys To Transforming the Way We Work and Live.

Online Seminar — And Gazelles just produced a one-hour online seminar with Tony this week. Take 60 minutes and show it to your entire middle and upper management team (next monthly management meeting) and teach them how to get more accomplished each day. Here's a link to Tony's offering in our Gazelles Growth Institute series.

Time is Limited, Energy is Not — as Tony notes, now that we can do email anywhere, we've maxed out the number of working hours. However, it's not about time management, it's about energy management. There are four types of energy people must manage properly to be at the top of their game. Tony outlines these in his book and in the online seminar. And they are techniques I've practiced for a year since I was privileged to have access to Tony's material in advance – and my personal effectiveness has doubled, giving me more time with the family while accomplishing more than ever before.

Google, Apple, Ford, HBS — besides his latest book, Tony is co-author of the Power of Full Engagement (you've heard me rave about this book for years); author of What Really Matters (the most comprehensive summary of the self-help field); and co-author of Donald Trump's The Art of the Deal. Tony knows how to write and teach. Today, Tony is founder and CEO of The Energy Project, helping individuals and organizations fuel energy, engagement, focus and productivity by drawing on the science of high performance, including Google, Apple, Sony, Ford, Wells Fargo, Citibank, Gillette and Barclays Capital, as well as the Los Angeles Police Department, the Cleveland Clinic, Harvard Business School and the National Security Agency.

Save Your City — back to YPOer Mark's book, in essence, Mark took a public transportation company losing $27 million and in two years generated a $19 million surplus while increasing service and reducing fares! This book will save our country and is getting a lot of press this week. REQUEST: download the Kindle version now (book club members, you'll receive the book later this week) and read the 13-page introduction. Then purchase 10 copies and send to the heads of each of your city's public agencies. Then read the rest of the book for ideas to fuel your own company.

Mark Keynoting Fortune Leadership Summit — and Mark Aesch is keynoting our upcoming Fortune Leadership Summit May 10 – 11, Houston, along with the famous Marshall Goldsmith, Josh Bernoff, Darren Hardy, and Greg Brenneman (if you don't know these guys and their ideas, ever more reason to get to Houston).

February 1, 2011 — note this date – two transformational books were released today. Ideas continue to have consequences.