"…insights for scaleups"
LIVE Streaming ScaleUp Summit — for a price 1/10th the keynote fee of just one of our world class biz thought leaders your entire team can tune into the Summit from the comfort of their home or office. More info below, but first…
Amazon's Pricing Experiments — the godfather of pricing, Hermann Simon, has a new HBR article highlighting Amazon's pricing strategy post the takeover of Whole Foods. Note's Simon:
This helps change the perception — and the "more to come" is very clever (Simon explains in the article), but across Amazon they might be the lowest priced on the top items, but much more expensive on the rest – equally smart. Simon goes on to explain how Amazon will use pricing strategy to increase the healthy food segment of the market. The point – pricing is a strategic weapon used poorly by most companies. Read Simon's article then read his book Confessions of the Pricing Man. Then become a student of pricing!
Weird but Effective — the research is clear – vivid visualizations, great inspiration, profound creativity, exceptional insight as well as your mind's most deep-seated programs occur for a moment between falling asleep and waking up – the brief Theta brainwave state of the mind. To tap into this powerful state of the mind, both Thomas Edison and artist Dali had a simple technique. After focusing on a particular idea/challenge, they would relax and allow themselves to fall asleep holding something in their hand (Dali a dangling keychain; Edison some ball bearings). As they entered Theta state their hand would release the item, making a noise that would wake them so they could capture those great inspirations. This short video shares the full story. I'm trying it! Thank you to Sebastian Ross for sharing.
Power of Board Games — could it be that playing board games makes you a nicer person with better relationships? Note this Quartz article, "As film and media studies professor Mary Flanagan tells The Atlantic, board games prompt us to reflect on 'turn-taking and rules and fairness.'" It goes on to explain:
Our family isn't sure Monopoly has been a positive influence ☺, but point well made – and great to see that board game sales high risen considerably.
9x Inc. 5000 (Gazelles case study) — only 1% of firms that qualify for the Inc. 5000 list make it 9 times. SPro member and longstanding Rockefeller Habits fan, Rajeev Agarwal and his wife Arpita, co-founders of MAQ Software are one of the few. Notes this Inc. article, when asked the keys to their sustained growth:
BHAG, learning, and getting the job done for customers – a pretty simple, but difficult to sustain, formula. Congratulations to Rajeev and Arpata, whom you'll meet at the upcoming ScaleUp Summit Oct 17 – 18 in St. Louis – I think their 9th year of participating!
What I Did Not Learn in B-School — this is the title of Rajeev's second book – a prolific writer and CEO. Here's a mini-site for the book. It's especially applicable to firms doing business in India – it addresses the execution challenges of doing business in that country.
The Potential Principal — last week I highlighted Mark Sanborn's new book The Potential Principal. Steve Hall, founder of DriversSelect.com (largest single location auto dealer in US) noted, after appreciating how Mark reframed the idea of potential:
I began to journal about the following questions
Seems like the right questions – worth pondering this weekend.
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