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May 3, 2012
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May 10, 2012

Video Marketing for Dummies; Quick Idea; Pixability

"…out-learning the competition"

HEADLINES: (quickie)

You Are What You Publish — David Meerman Scott has pounded this idea into our marketing heads – and he's right. And videos, since YouTube is owned by Google, are a more powerful way (7x) to move up the search engine rankings. We all need more videos – but ones that work!

Video Marketing for Dummies — Kevin Daum and his co-authors released their new book today on Amazon entitled Video Marketing for Dummies. Also author of bestselling marketing book ROAR: Get Heard in the Sales and Marketing Jungle, Kevin and his team have simplified and codified the process for creating marketing videos that work. Take 100 seconds and watch their promotional video for the book (scroll down the Amazon page) – and see what you DON'T have to do!

Bettina Hein, Pixability — Bettina, one of the other co-authors, has been producing corporate videos for years via her firm, Pixability. She understands how to create videos fast and inexpensively.

Give to a Young Person — IDEA: give a copy of the book to one of the teenagers of an employee who has an interest in video – and have them take the lead in producing some videos for you – just get started. Young people take to this naturally – and with some guidance, they'll amaze you with their output – plus they understand all the editing and uploading techniques.

Kevin Daum Keynoting Fortune Leadership Summit — and for those attending the Summit next week, you'll learn from Kevin directly. And Bettina will be there with her own crew filming the Summit – and showing how her team is able to turnaround a video of an event in 24 hours. She'll shoot footage Tuesday and we'll show her finished product Wednesday.

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.