"…out-learning the competition"
HEADLINES:
Method to our Madness — following are two key sequences for scaling up a business:
- Create products/services people can't live without — are habit forming
- Crank up the new tools of sales and marketing to let the right 7% know
- Design lean processes to execute on all the revenue you're generating
- Learn from other highly successful people (billionaires) how to do all the above
And/or
- Create a business model driven by recurring revenues (highest valued firms)
- Bring together a brilliant team (that keeps getting smarter)
- Craft a viral story that attracts the right 7% of the market
- Execute, execute, execute
Worth Two Days to Learn? — Both sequences are represented by the best-selling authors keynoting our Leadership Summit in Orlando May 12 – 13 – here's a link to the agenda that mirrors both approaches – also detailed below:
Day One:
Nir Eyal — he'll lead a 3-hour workshop on how to create habit-forming products. His book Hooked has been a runaway bestseller, with almost 500 stellar reviews on Amazon and considered the best book ever written on product design (apps, services, etc.)
David Meerman Scott — author of the New Rules of Selling, David will follow Nir in detailing how mid-market firms are using agile selling, big data, storytelling, content marketing, and social media to get people to test drive these habit-forming products/services.
Paul Akers — successful entrepreneur himself, Paul will describe some simple Lean approaches to streamline your business based on his book 2 Second Lean.
John Sviokla — co-author of The Self-Made Billionaire Effect, he'll tie it all together with lessons from those that have made it big just before the evening reception where you'll join 600 leaders of smarter scale-ups!
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Day Two:
John Warrillow — I've already gone out on a limb and declared John's book likely the best book of 2015. Serial entrepreneur and serial author, John will share from his latest book The Automatic Customer nine specific ways you can add recurring revenue to your business model and sleep better at night!
Christine Comaford — with endorsements from Bill Gates and Bill Clinton, Christine knows how to build successful teams and companies. She has built and sold 5 businesses with an average 700% ROI, served on over 24 boards and has invested in over 200 startups, including Google. Serial author as well, her latest book is Smart Tribes: How Teams Become Brilliant Together.
Nick Nanton — it ultimately comes down to the story! 3-time Emmy award winner, Nick will demonstrate how to craft a story that sells you and your business – and is good enough to become viral based on the practical process outlined in his book StorySelling.
Verne Harnish — then it's my job to pull together the ideas from the two days and share ways to execute, execute, execute based on my new book Scaling Up which remains the #1 Strategy and Competition book on Amazon.
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No fluff, no breakout sessions, no panels— just a handful of the best business authors/teachers to provide you and your team two days of outstanding executive education – "more practical ideas per minute" than any other biz event. See you in Orlando, May 12 – 13.
