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May 8, 2014

Turkel’s Branding; Zuckerberg’s Next Decade; Investor’s Advice to Airbnb Team

"…keeping you great"

HEADLINES:  

Don't F*ck Up the Culture — this is the title of Airbnb co-founder and CEO Brian Chesky's article on LinkedIn. And it's the advice he received from Peter Thiel, Airbnb's major investor when they asked him what was the single most important piece of advice he had for the team – "don't f*ck up the culture!" Take 2 minutes to read Chesky's internal email sent prior to their team meeting to discuss Core Values. Even a company valued at $10 billion pays attention to these kinds of things. Thanks to Shashi Kaant Bhatnagar, CEO of Mumbai-based BellPepper Animation (cool website), for pointing me to this article.

More Billion Dollar Valuations — for a quick dose of inspiration, take one minute to click through FORTUNE's list of the latest founders behind the new billionaire dollar valued firms, including Airbnb.

Key to Branding — it's not about getting people to think good about you; branding is about getting people to think good about themselves. Read that again. This is the message of Bruce Turkel, founder and CEO of Turkel Brands. When people think about your brand does it equate to making them feel better about themselves or their companies? Take a look through Turkel's 7 steps for building a brand (what the 10 companies in FORTUNE's list have accomplished):

  1. All About Them
  2. Hearts Then Minds
  3. Make It Simple
  4. Make It Quick
  5. Make It Yours
  6. All Five Senses
  7. Repeat, Repeat, Repeat

This is a perfect list to discuss at your next marketing meeting. Here's a link to more details for each step.

Zuckerberg's Next Decade — and maybe Mark Zuckerberg is channeling Turkel. In this quick summary of his presentation at their F8 developers conference FORTUNE writer Jessi Hempel note "He spent the last decade telling them things. He wants to spend the next decade listening." Here's a link to the article entitled "Mark Zuckerberg's Decade of Love." (1 minute to read).

COACHING:

Need help implementing the Rockefeller Habits?

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

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