Burrito Bonds; Recruiting Video Ex; Intro Mistake we Make; CEOs Jun 17 – 18 Bloomberg HQ
May 31, 2019
Different Brownies; Better is Bad; Unique is Unstoppable; Culture Award
June 14, 2019

Toughest Man; Just Love Him; Living with a SEAL; Oct 15 – 16 Anaheim

Hello ScaleUps, 

Hope it’s been a productive and purposeful week. Here are some insights/opportunities to help you outlearn/outthink the competition.

If you can’t convince them, confuse them!
  Jesse Itzler, rapper, serial entrepreneur, NBA owner

Jesse Itzler
Jesse Itzler lit up our stage at the ScaleUp Summit a couple weeks ago. Co-founding Marquis Jet which he and his partner sold to Berkshire Hathaway/NetJets; pioneering the coconut water craze as founder of Zico coconut water which was acquired by The Coca-Cola Company; former rapper on MTV and producer of both the NBA’s Emmy Award-winning “I Love This Game” music campaign and the popular New York Knicks Anthem “Go NY Go; he’s also an owner of the NBA’s Atlanta Hawks and ultra-marathoner!

Just Love Him —
Notes Sara Blakely, billionaire founder of SPANX and Jesse’s wife “George Foreman once gave me great advice. When I told him my husband ran 100 miles non-stop he said, 'Sara, don't try to understand a man like that. Just love him.'

Living with a SEAL — 

And Jesse has written a “Hilarious book” notes LeBron James. Living with a SEAL (which all the attendees at the Summit will receive a copy) chronicles the 31 days the “toughest man on the planet” lived with his family. Please grab a copy of this book and enjoy over the weekend or summer/winter!! 

Toughest Man on the Planet —
Itzler enlisted David Goggins, who, thanks to his outrageous feats of endurance, many consider to be the toughest man on the planet. Goggins’ range is impressive: he holds the 24-hour record for pullups-4,030, or 168 per hour-and has placed highly in numerous ultra-endurance races. In 2006, Goggins placed fifth in the 135-mile Badwater Ultramarathon after taking up running less than a year prior. This Outside Online article provides an excellent summary of the lessons Itzler learned from Goggins

29029 Jesse Itzler Event/Challenge —
Created in 2017 by Jesse Itzler, is a new category of endurance event in which he rents a private mountain, builds a basecamp village with luxury tents, and challenges you to hike 29029 vertical feet – the height of Mt. Everest. Hike up. Gondola down. Repeat. It is not a race. It is you vs. you. It is an invitation to bond with your team, deepen relationships with clients and invest in yourself. As described in the December issue of Outside Magazine, "29029 is pre-event lectures from professional athletes, Olympians, and coaches. It's post-event parties. It's LinkedIn meets Strava. It's a little bit TED and a whole lotta shred." Each event is sold out for 2019 but simply email [email protected] to setup your team to hike with Jesse in 2020 at any of the three events.

Sizzle Reel —
Featuring Jesse Itzler and our other keynote speakers, take 2 minutes to look at the sizzle reel from our ScaleUp Summit (go to landing page and scroll down to video) – then mark down Oct 15 – 16, Anaheim, for the next where we’re hosting two former Navy SEALS and a host of top biz keynote speakers.

CEO-BOOTCAMP: spend 3.5 days with Verne, serial entrepreneur John Ratliff, and 6 other CEOs in a beautiful retreat setting, addressing the constraints holding back you, your business, and your industry. Aug 20 – 23, 2019; Jan 14 – 17; Jan 21 – 24, 2020.

EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at [email protected]   

WRITE AND PUBLISH A BOOK to Grow Your Business and be THE Authority in your space. My publisher and friend Adam Witty at ForbesBooks has streamlined the process. forbesbooks.com/scalingup  for more information and to take their Authority Assessment


Have you ever wondered if working with a coach might accelerate your company's growth, exponentially? Do you have what it takes to move the dial from good to great? The Scaling Up team is prepared to support you. We have helped 40,000 other organizations over the past 30+ years, in scaling up their organizations through coaching, workshops, online training and more. 

We would like to offer you a complimentary, personal follow-up from our Scaling Up team to share how we can support you in scaling your organization.


For questions or more information contact us at [email protected]


Create Accountability – Drive Execution with Align, cloud-based software designed to scale up your Rockefeller Habits implementation. www.alignwithscalingup.com - on your computer, tablet or phone. Click here to watch an introductory video.

Better Book Club — What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.