Paris; What Kills You; Ariel View of HQs; London June 13 – 14
May 10, 2019
Uber’s Prediction; Economic Outlook; Apple Does it Again; Streaming LIVE ScaleUp Summit
May 17, 2019

Paris; What Kills You; Ariel View of HQs; London June 13 – 14

Hello ScaleUps, 

Hope it’s been a productive and purposeful week. Here are some insights/opportunities to help you outlearn/outthink the competition.

You teach that which you need to learn the most.

Paraphrasing Richard Bach

Join me in Paris 26 – 28 June —
I’m keynoting and attending this Scaling Business Summit in Paris. The hosts are providing a significant discount if you sign-up by May 15.

Hardiness, and How to Think About Stress —
Last week’s insight highlighted how a key characteristic of top leaders is hardiness. Seems this is related to how you think about stress. Research indicates that it’s not stress that is killing you, but thinking that stress is killing you which is killing you! It’s all mindset.

The Upside of Stress —
Scaling Up Certified coaching partner Lisa Ridley requires all her clients to read The Upside of Stress: Why Stress is Good for You, and How to Get Good at It by Dr. Kelly McGonigal. Here is a link to McGonigal’s insightful TEDx talk on the subject. Notes Ridley, “it completely changes the conversation around ‘I’m so stressed, I have too much to do, etc.’ and has them re-frame not only how they approach their work, but their life.” Thank you, Lisa.

It’s Not Stress, It’s How You Think About Stress —
Maybe I’m repeating this for my own sake (thus the quote above), but again, what the research found is that it’s not stress that harms you. It’s thinking that stress is harming you that harms you. Instead, if you see stress as good for you, those people had the lowest death rate!! Change your mindset and change your life – you’re either winning or learning – there is no losing!

ForbesBooks Interview, a Good 11 of 14 Minutes —
At the Conscious Capitalism Summit I was interviewed by ForbesBooks on a wide range of topics I don’t normally address like the role of Capitalism and Government (3 minutes into the interview – where I would start); the need to shift toward the feminine in our businesses over the next few decades (7 minutes into the interview); why planning can be dangerous (8 minutes in); what nature can teach us in scaling; the need to bring silicon and carbon together; and the three books I’m reading right now. Maybe worth playing the 14-minute interview in the background while doing email, starting at minute 3. Go to the link above and then scroll down the list of interviews and click on the Verne Harnish interview. Hope it’s helpful.

Why Every CEO Should Write a Book —
It is the best calling card you can offer to potential and existing customers, employees, advisors – establishing you as an expert in your industry with any relationship you’re nurturing to scale the business. That’s why I’m excited about our new partnership with ForbesBooks (my dear friend Adam Witty’s firm) – it’s a great brand which all our future books will don, including the future print runs of Scaling Up. Let Adam’s firm help you get the book completed in “24 hours.”

How to Structure Your Book —
The simple structure of your book? Write one chapter on each of your core values, purpose, brand promises, and BHAG – so 8 to 10 short chapters of stories where you’re living each of these components of your Vision Summary. Then write an opening chapter that summarizes the rest, because that’s the one most everyone will read if they crack open the book at all. That’s why the two MOST important components are the Title and the design of the Cover – it needs to look and sound great (first impression). The title should include the “words you want to own in the marketplace” and better if you also have your equivalent of the Nike “swish.” The title “Scaling Up” are the two words we want to own in minds around the globe, and the “S” curve on the cover is our swish.

Ariel View of Silicon Valley HQs —
Quick and interesting – 9 ariel views of Apple, Facebook, Oracle, etc. HQs. I like dreaming about the Scaling Up world HQ we’ll build someday!! I hope you are dreaming about your world HQ as well. Physical space matters.

London June 13 – 14 Scaling Up Master’s Program (SMP) —
Organized by our Scaling Up Coaching Partner Neale Lewis, these are the dates for our next launch of the ScalingUp Master’s Program (SMP) in London. Here’s a link to the overview including a 2-minute video. Limited to five companies at a time, it’s an 8-day local program spread over a year that installs the Scaling Up tools and a learning culture within a company. It’s the most effective program we’ve designed combining over 30 years of experience in helping companies scale. To apply go to this link

CEO-BOOTCAMP: spend 3.5 days with Verne, serial entrepreneur John Ratliff, and 6 other CEOs in a beautiful retreat setting, addressing the constraints holding back you, your business, and your industry. Jun 4 – 7 (Sold Out); Aug 20 – 23, 2019; Jan 14 – 17; Jan 21 – 24, 2020

EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at [email protected]   

WRITE AND PUBLISH A BOOK to Grow Your Business and be THE Authority in your space. My publisher and friend Adam Witty at ForbesBooks has streamlined the process.  for more information and to take their Authority Assessment


Have you ever wondered if working with a coach might accelerate your company’s growth, exponentially? Do you have what it takes to move the dial from good to great? The Scaling Up team is prepared to support you. We have helped 40,000 other organizations over the past 30+ years, in scaling up their organizations through coaching, workshops, online training and more. 

We would like to offer you a complimentary, personal follow-up from our Scaling Up team to share how we can support you in scaling your organization.


For questions or more information contact us at [email protected]


Create Accountability – Drive Execution with Align, cloud-based software designed to scale up your Rockefeller Habits implementation. – on your computer, tablet or phone. Click here to watch an introductory video. 

Better Book Club — What’s your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.