#1 Business Book; Fascinate Customers; 7 Triggers; Business Model Generation
September 20, 2011
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September 29, 2011

Clever Index; Fortune Column; 5 Ways to Save; Web Strategy Template

"…keeping you great"

HEADLINES:   

5 Clever Ways to Save Money — my latest Fortune magazine "Venture" column is on the newsstands (September 26th edition) and online. Take three minutes to glance through 5 creative ways mid-market firms are saving substantial money. Please share your comments/ideas online at the Fortune website and tweet, recommend, share, etc. – your support of my column (just clicking on it helps) is greatly appreciated.

Over $100k in Annual Savings – learn how:

1)

Vancouver-based Nurse Next Door saves money on office space

2)

Dallas-based DriversSelect slashed interest, insurance, and storage costs

3)

Denver-based Cherry Creek Dance reduced perceived "nonnegotiable" recurring costs

4)

Maryland-based Veterinary Orthopedic & Sports Medicine Group cut credit card transaction fees

5)

Charlotte-based Choice Translation eliminated huge IT expenses

Thank you to these five companies for contributing their ideas to my latest Fortune column.

The Real CPI — I just wrapped up my Australian tour a few hours ago. It seems several growth company leaders have embraced David Meerman Scott's notion that "you are what you publish." One of my favorite examples is Wayne Fowler's Cappuccino Price Index (CPI). Playing off the media's ongoing interest in the Consumer Price Index, Fowler, Managing Director of Brisbane-based Gilkatho Coffee , has garnered substantial attention from this clever and fun industry indicator, including ongoing coverage by The Wall Street Journal, ABC News, and various industry publications. What index might you create and publicize?

Web Strategy Planning Template — Adam Franklin and Toby Jenkins, co-founders of Bluewire Media, actually collaborated with David Meerman Scott (The New Rules of Marketing and PR fame) to create a Web Strategy Planning Template based on Scott's book – a way to guide implementation of his ideas. It's a free download along with Franklin and Jenkins' Web Strategy Secrets E-Book.

MRH eBook in Multiple Formats — FYI, Mastering the Rockefeller Habits is now in various eBook formats (Spanish, English) and on various e-readers (Kindle, Nook, Sony, Apple…).

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

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