Y-Size Your Business; What Millennials Love; How Great Entrepreneurs Think
June 7, 2011
Affidavit Update; Escaping the Herd; Raising Entrepreneurial Children; Last Workshop
June 14, 2011

Bury These People — I Need Your Help

New Page 1

"…keeping it
free – the One-Page Strategic Plan"



– please print the affidavit at
this link
and get every employee you can to sign – then please mail to our
Ashburn offices: Gazelles, 44031 Pipeline Plaza Suite 200, Ashburn, VA 20147


– the One-Page Strategic plan, which I introduced in the mid-90s at the MIT
executive program I chaired and then wrote about in a major article in 1999 and
published in my book in 2001, is under attack. I’ve always believed in an
open-source model, providing this tool and other one-page tools to download for
free from our website. Some less than honest people are trying to "own" what
we’ve distributed for free and claim that no one else has ever used the term!

Trademark Dispute

– in essence, a decade after I introduced the tool, some consultants decided to
see if they could trademark the term "One-Page Strategic Plan." Like me, when I
sought a trademark, they were told by the Patent and Trademark Office that the
term was descriptive, so the trademark was denied. They tried again and were
denied. And they tried again, this time claiming that they were the only ones to
ever use the term and asking for a supplemental trademark. This means if no one
says anything after five years, they’ll get a trademark.

Using Term

– in the meantime, their lawyers sent us a letter stating that their clients
owned the term and we had to stop using it – seems they want to own the term so
they can control it, even though their use of it is limited and they don’t even
have a structured one-page document.


– so I need your help to bury them and keep the term and document open source!!
Working with Andrew Sherman, the top IP lawyer in the world (who works for the
3rd largest law firm in the world, Jones Day – many of you know Andrew as the
long-time lawyer for EO who helped me file the original incorporation papers
when I launched YEO), we’ve come up with a plan to avoid a long and expensive
legal battle by burying them with a boatload of signed affidavits. We’re already
collected almost 1000 from attendees at our various Summits the past few weeks.
We need thousands more.

Please Sign Affidavit

– so here’s where I need your help. Would you be willing to print up a bunch of
these one-page affidavits (here’s
the link
); get as many of your employees to sign as you’re willing to do;
and then send them to us in Ashburn? Original signed paper documents are much
more impactful to the Patent and Trademark Office than something we might do
online. I know it means some work and expense, but I’m hoping the One-Page
Strategic Plan, our other tools, and my insights (all provided for no charge)
are a fair trade for this greatly needed help.

Affidavit Says

— in essence, when you think about the term "One-Page Strategic Plan" you
equate it to the work we’re doing at Gazelles. I apologize for all the rest of
the lawyer-speak, but we worked hard to keep it to one-page!!


– again, thank you for going to the time and expense to lend me a hand.
"Freedom" is our Core Purpose at Gazelles (and mine personally) – and when I
sense it’s being threatened I’m ready to go on the offensive. I’ll keep you
posted on the results.

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.