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"…keeping you great"
HEADLINES: (commit to watching one per week at your marketing meeting – or
have fun this weekend)
Best Corporate
Videos
— videos are critical to getting your message out and are favored by
search engines (Google owns YouTube). Below are links to several videos
chosen from over a 100 corporate videos that were submitted by companies
participating in the recent Leadership Summit. Hopefully these videos give
you some ideas for crafting your own powerful and/or fun message (Leadership
Summit attendees, below are some additional videos we didn't show at the
Summit).
Best "Purpose" Video
— White Lodging, a leading hotel management firm of 160+ hotels,
participates in a CNN Hero's-awarded program called Back on My Feet,
helping homeless people get jobs. Here's
a 5 minute video highlighting several of the people White Lodging has
hired (have hanky handy).
And take
15 seconds to vote
for YPOer Bruce White, CEO of White Lodging, who is one of four nominated
for Hotelier of the World by Hotel magazine – he deserves it on behalf of
his amazing company.
Best Employee Recognition Idea
– Legal
Monkey's 3 minute video about their Appreciation Board highlights a
very simple employee recognition process anyone can duplicate for the cost
of a picture frame.
Best ROI Video
— EnableSoft has a nicely structured TV site for their product FoxTrot. Take
2:25 minutes to watch their first video which immediately outlines
specific ROI (Return on Investment) calculations for implementing their
software in any biz operation – it's a video that builds high credibility
from the first opening 15 seconds.
Best "How-To" Video
— Discogs, a site for buying and selling vintage records, CDs, etc. (and
new music) has an
excellent 2 minute video that walks a customer through "how to list an
item for sale." It would be great if more sites provided this kind of
simple guidance when there are several key steps involved in doing
something – even if it's assumed the process is supposedly intuitive.
Best 2 Minute Education Video
— entitled "A Tale of Spirals" Innotec's Inno-versity produced an
animated 2 minute video demonstrating the spiral of problems that can
occur if something goes wrong at the beginning of a process. I would show
this at your next operational meeting.
Best Value Proposition Video
— in
this 96 second video, Point to Point Transportation makes a strong
case for why all of us with trade show booths (or other odd shipments)
should absolutely use their services. Very nicely animated!!
Best Post-Tradeshow Video
— speaking of tradeshows, take
a look at this Izzy (JSJ Corp) 2 minute video taking advantage of
their participation in NeoCon 2012 – something easy to produce when you
participate in an industry show. Plus check out the office furnishings –
some ideas for your own office!
Best Annoying Video
— you'll see what I mean when you
watch this 2 minute video. Defender Direct has produced a series of
"That Guy" (as in "don't be that guy who…") videos that underscore
employee conduct they want to start, stop, or keep.
Best Time Lapse Video
– in
one minute BOWA shows a major home remodeling job.
Best Coach Video
— and if
you want an easy way to explain what we mean by a "quarterly rock", check
out this 92 second video entitled Rock & Sand by Gazelles coach Mike
Synk. He also released a new eBook by the same title on Amazon – and he
wins the best book cover award (and great little book!).
Best Fun Video
— OK, this might be debatable, but several firms, including MOMs Organic
Market, produced their own
Harlem Shake videos – this one's 30 seconds long.
Have Some Fun with Video in
Your Firm!
Take 20 minutes this weekend or at your Friday afternoon meeting and watch
some fun and informative videos.
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