Movie of the Year; Business Person of the Year; Microsoft #1
November 29, 2018
Dell Public; 3 Keys to Intuition; Park Square Doubles; Instead of Bonuses; Jan 23 Scaling Up
December 13, 2018

2 Best Chapters; EX Priority 1; Brands to Watch; $250 Deposit Deadline

"…insights for scaleups"

HEADLINES: (anyone going to "Date with Destiny" this week?)

Anything that sets employees up for success or improves our culture should be a part of EX.
  Mark Levy, global head of employee experience (EX) Airbnb

$250 Deposit Only tomorrow (Friday, 07 Dec) is the last day you can book seats for our Spring ScaleUp Summit with just a $250 deposit per seat. This lets you grab better seats (earlier with bigger teams gets best seats) and preserve cash. More info below, but first…

Successfully Competing Against Amazon? Fortune writer is looking for companies to include in a new book. Are you competing successfully against Amazon? More below, but second…

Best Two Chapters I've Read in 2018 go right to Chapters 5 & 6 in Denise Lee Yohn's new book Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. Finally, a book that details how to pivot the HR dept. into a true Employee Experience (EX) function and includes practical approaches, rituals, and artifacts. Denise is keynoting our Spring ScaleUp Summit in Atlanta May 21 – 22 and she's going to go narrow and deep into this critical topic.

Airbnb's Fusion — fusing brand and culture, Airbnb's EX initiatives are highlighted. To quote Denise's book:

In 2016, the company (Airbnb) adopted the slogan "Belong Anywhere" to express it's brand identity and launched the "#belonganywhere" brand campaign. But it's leaders believed…the concept of belonging needed to apply inside the company as well.

Mark Levy, who was Airbnb's global head of employee experience, went on to explain to Denise:

We need to create a place where our employees feel they belong…belonging starts here. We have to figure out internal belonging first, then we can break down the walls with customers.

And Airbnb did, with simple ideas any of our scaleups can adopt. How aligned are your brand and culture?

EX is Priority #1I couldn't agree more that EX is priority #1. To help, Denise created an Employee Experience Architecture Template which she details in Chapt 5. She will guide executive teams through it at our ScaleUp Summit. She also has a broader assessment to see how closely your culture and brand align – take 10 minutes to complete which will give you a feel for the content in her book.

Brands to Watch in 2019 and to wrap up my enthusiasm for Denise's insights, this week she released her annual "Brands to Watch" list, one for each letter of the alphabet (spoiler alert, A is for Amazon). It's a quick scan and you'll pick up some biz insights.

G-Squared's Habits (Scaling Up case study) Gene Godick, founder of G-Squared, a firm providing CFO services to private equity and VC-backed firms, is using the Scaling Up tools with the support of Scaling Up Certified coach Eileen Wainwright (consultants need coaches too!), to drive 20% annual growth the past four years. This blog post details how Gene and his team have particularly focused on the recruiting, hiring, and onboarding process for professional talent. And I appreciate Gene's comment that his focus is on "winning the next game" i.e. be clear on the end goal (BHAG) and next step – the rest is a WAG — wild-ankle guess! Does your team have a clear priority for the month of December?

Request for Stories from Companies Competing with Amazon Hi, I'm a Fortune magazine contributor and I'm writing a book that in part is examining how to compete with Amazon. I would like to interview CEOs and entrepreneurs about their experiences dealing with the online giant and strategies that have helped them survive the Amazon jungle. I'm particularly interested in how both brands and retailers handle Amazon's pricing algorithm that can undercut your product at a moment's notice, what to do when Amazon decides to make a private label version of your product, and how to survive selling online without using Amazon. I'm looking for both success stories that can help us understand this new world and case studies about mistakes made that can serve as cautionary tales. I'm happy to talk on the record or on background. My email is [email protected]. Thanks, Brian

$250 Deposit to Hold Better Seats notes Dustin Brown, Partner and Head of Strategy at Elemental:

The ScaleUp Summit blew my expectations out of the water. It was two days of inspiration, amazing diverse speakers and a lot of interesting insights that could apply to my (or any) business. I will see you at the next one.

Join me, your peers, and bring your team to 2 days of inspiring content at our ScaleUp Summit in Atlanta, GA 21-22 May, 2019. And register by tomorrow with only a $250 refundable deposit per team member. Click here to register with only a $250 refundable deposit. Deadline is tomorrow, December 7th.

Heading to Tony Robbins one of our core values is "practice what we preach." I'm looking forward to investing in my own executive development over the next six days attending Tony Robbins "Date with Destiny." Let me know if any of you are going to be there [email protected]  

CEO-BOOTCAMP: spend 3.5 days with Verne, serial entrepreneur John Ratliff, and 6 other CEOs in a beautiful retreat setting, addressing the constraints holding back you, your business, and your industry. January 15 – 18; March 12 – 15; Jun 4 – 7, 2019.

EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at [email protected]


Have you ever wondered if working with a coach might accelerate your company's growth, exponentially? Do you have what it takes to move the dial from good to great? Contact us at [email protected] for more information or visit


Create Accountability – Drive Execution with Align, cloud-based software designed to scale up your Rockefeller Habits implementation. – on your computer, tablet or phone. Click here to watch an introductory video.

Better Book Club — What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at

Verne Harnish
Verne Harnish
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up. The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity. He is an investor in many scale-ups. A father of four, he enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.